Analysis of Performance-Based Reward Systems in Digital Campaign Content Distribution: A Ju'alah Contract Perspective

Abstract

This study examines the conformity of performance-based reward systems in digital campaign content distribution with the principles of the ju'alah contract in Sharia Economic Law. The study is motivated by the increasing adoption of target-based reward mechanisms in digital campaign activities and the limited scholarly discussion regarding their Sharia legal status. Using a qualitative library research approach, data were collected from academic literature, DSN-MUI fatwas, regulations, and other relevant sources. The analysis focuses on the essential elements of ju'alah, including the existence of a reward provider (ja'il), task performer (maj'ul lahu), specified work ('amal), predetermined reward (ju'l), and measurable outcomes. The findings indicate that performance-based reward systems in digital campaign content distribution fulfill these elements because compensation is granted only after predetermined performance targets are achieved. Therefore, such reward mechanisms are substantively consistent with the ju'alah contract and compatible with the principles of Sharia Economic Law.