Affiliate Marketing on TikTok Shop: A Sharia Economic Law Analysis through the Ju'alah Contract Perspective

Abstract

The rapid growth of social commerce has increased the use of affiliate marketing on platforms such as TikTok Shop, raising concerns about the Sharia compliance of commission-based systems. This study examines the compatibility of TikTok Shop affiliate commissions with the ju'alah contract within Sharia Economic Law. Using a qualitative library research method, it analyzes academic literature, DSN-MUI fatwas, regulations, and related scholarly sources. The findings show that the affiliate commission mechanism reflects the essential characteristics of ju'alah, where compensation is provided only upon the successful achievement of predetermined sales targets. The relationship between sellers and affiliates is based on mutual agreement, clear performance criteria, and result-oriented remuneration. Therefore, the TikTok Shop affiliate program can be considered substantially consistent with the principles of ju'alah. This study demonstrates the relevance of classical Islamic contract theory to contemporary digital business practices and contributes to the ongoing development of fiqh muamalah in the digital economy.